One of the aims of Stockholm Furniture Fair is to inspire and inform its visitors. This challenge involves creating ‘aha experiences’, awakening desire and curiosity, primarily among purchasers for public environments, but naturally also among interior design architects, designers and other visitors. It’s about creating a unique visitor experience for all the senses.
For this reason, the new project HELLO! (an installation and seminar concept) was launched during Stockholm Furniture Fair 2011. This project, initiated by Stockholm Furniture Fair, will run for three years (2011-13) and explore different elements relating to the modern office and our work culture from a design perspective.
The installation is based on a number of value and function words that characterize this year’s theme and shape it with the aid of, for example, furniture, light and materials from all four corners of the fair. It includes a seminar program in talk-show format, with specially-invited guests who will discuss the topic based on their different horizons.